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Google’s new ad tracking tech to be blocked by WordPress – The Hindu

WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites.

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WordPress, an open-source content management system, said it will block Googles new ad tracking technology as the company sees it as a security concern.
Googles Federated Learning of Cohorts (FLoC) is a new ad tracking feature that will replace third-party cookies. Google started testing the feature recently; it uses an algorithm to place people with similar browsing histories…

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