Connect with us


Google’s new ad tracking tech to be blocked by WordPress – The Hindu

WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites.



Article feature image

(Subscribe to our Today’s Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for free.)
WordPress, an open-source content management system, said it will block Googles new ad tracking technology as the company sees it as a security concern.
Googles Federated Learning of Cohorts (FLoC) is a new ad tracking feature that will replace third-party cookies. Google started testing the feature recently; it uses an algorithm to place people with similar browsing histories…

Click here to view the original article.

You might also like ...

Article feature image
NASA Perseverance Mars rover spots delightfully goofy rocks (is that a butt?) – CNET
Article feature image
Former US President Donald Trump won’t be returning to Facebook – for now –
Article feature image
Scientists unearth Africa’s oldest burial: a small child, laid to rest 78000 years ago – Science Magazine