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Watch: Inside the strange world of Hot Wheels brand collaborations – NZME

From watchmakers to street wear brands, Hot Wheels has done it all…

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On May 18 of 1968, Hot Wheels’ very first die cast model went on sale. It was called the ‘Custom Camaro’ and it was based on the extremely popular Chevrolet Camaro. 
Since then, Hot Wheels has gone on to become the best-selling toy in the world, a record…

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